PPE Improvement

 Friday 13th December 2024

PPE Dirt

Section A: Exploring Media Language and Representation

Possible texts:

- Magazines (Vogue & GQ)

- Marketing (film posters)

- Newspapers

- Print advertisements (Quality Street & This Girl Can)

There are two questions in this section:

- One question assessing media language in relation to one set product (stepped).

- One two-part question assessing representation in relation to one set product and one unseen resource in the same media form. Part (a) is based on media contexts. Part (b) requires comparison through an extended response.

Narrative - the plot or the storyline.

USE THE WORDS CONVENTIONS AND CONNOTATIONS!!

Tuesday 17th December 2024

Do Now:

1) Another word for connotes is suggests.

2) Contexts are the background information of the media form. The circumstances that provide the setting for a media product.

3) The GQ target audience is ABC1 men aged 20-44.

4) You should aim for three to four paragraphs for a twelve mark answer.

5) A media convention is a typical thing for that form/genre of media. The way in which something is usually done.

Target for Question 1:

I need to use more media terminology (e.g. use the word conventions).

Question 2:

Question 2A is asking you about how societal issues and events influences the creation of different media forms such as advertising, film marketing etc. It requires you to know the context behind each different media form e.g. in the 'This Girl Can' campaign, many surveys were carried out that showed how women felt judged and unsafe when exercising.

(it could ask about political or historical contexts)

Target for question 2:

For question 2a, add some more detail into it - some actual figures to do with the survey.

Section B: Exploring Media Industries and Audiences

Possible texts: Two of them

- Film (industry)

- Newspapers

- Radio

- Video Games

It includes one stepped question on media industries, and one stepped question on audiences.

For two markers: You need an explanation and an example.

Target for question 3:

For question 3c: Include an example

For 3d: Better time management so I can finish my answer and include more information.

Question 4:

For the twelve mark answer - you should include at least three uses and gratifications.

Homework:

How does the film poster for 'The Man with the Golden Gun' communicate meaning with genre?

The film poster for the Man with the Golden Gun communicates meaning through the clear establishment of the genre. The Genre for the Man with the Golden Gun is action, just like all films in the Bond series, and the poster conveys this as it follows many conventions of an action film.

Firstly, a typical convention of an action series is multiple locations, as they allow for more excitement and a fast-paced narrative. On the film poster below, we can clearly see three different locations, which not only match the conventions of an action movie, but also are in chaos, and considering James Bond is the main character, we can assume that he has been at the centre of this havoc, potentially to stop a criminal, showing another convention of action films. They typically involve the hero being placed in danger at some point, and this implication that Bond is at the centre of the chaos reinforces this. This entices the audience, as it begs the question of how this happened, encouraging fans to go and see the film to find the answer to their question. Furthermore, we can see how one of the locations is on fire, and this is another convention of the action genre, as the fire suggests there has been an explosion, adding to the excitement and enigmas created for the audience.

We can also see a golden gun clearly shown on the poster, which communicates genre, as weaponry is a typical convention of an action film. Furthermore, there is a golden bullet beside the gun, which has the numbers '007' clearly engraved on it, not only implying this villain is specifically targeting Bond, but also that he will stop at nothing to kill him and use that bullet on him. A determined and sinister villain is a typical convention of an action film, and this is clearly the role of this character. Also, the villain (the person holding the golden gun) is mysterious; we don't see his face. Including an anonymous enemy further adds to the suspense the audience feels before the film comes out and is another convention of an action film, as sometimes the villain isn't revealed until at least midway through the film. We can also see how Bond is holding a gun and has a sly smile on his face, implying he has something planned, and the fact that he is holding a weapon further adds to the conventions of an action film, as it implies there will be a gunfight at some point in the film. 

Explain how social context influences advertising. Refer to the 'This Girl Can' advert to support your points.

The This Girl Can advert was set up by Sports England after it was found that 22% of women reported that they were concerned about sexual harassment while exercising and over a third of women said that they had felt judged while working out. This is a perfect example of how social context influences advertising because there was a huge societal issue at the time that this was set up. Furthermore, this advert is funded by the National Lottery, and its purpose is not to get anyone to purchase anything, and therefore is not designed to bring in a profit. Its entire purpose is to help women feel more comfortable and safer while exercising, showing how social context influences advertising as it was designed to help combat a huge issue in society at the time through using 'normal' people, not celebrities in their adverts and not placing them in expensive exercise clothes, making it inclusive and applicable to everyone. This shows how social context influences advertising because the This Girl Can advert was set up to break down the stereotype with women and exercising and to help women feel comfortable exercising in their own body.