brand design

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 Tuesday 23rd May 2023

LO: To create effective logos and a clear brand identity.



colour- I used these colours to make up the cookie because i wanted it to have a natural link and these are the colours of a cookie.

shape- I used a circle because they are the shape associated with a warm and welcoming place and also they are the shape of most cookies.

font style- I used this font because i think it goes well with the logo and also it gives off the welcoming and homey vibe i was going for.

Design- I use the colours tan and brown. The font was a baking font from DaFont. 
Colour- I used purple and the colours of the baked goods because the connotations of purple are peace and creativity. Again, I wanted the baked goods to look natural because i think crazy coloured ones would just ruin the logo.
shape- I used a circle again because they are associated with coziness and because there are no corners circles are unable to harm you.
font style- I went with the same style as last time because of the same reason.
Design- I got the baked goods pattern from the internet and the circle i drew on in photoshop.


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