Branding
Thursday 11th May 2023
LO: To explore the concept of branding and to create an effective brand image.
Brand name: Sweet as Sugar
What it does/purpose: provides recipes for teens
USP: Provides baking tips as well as recipes. It is specifically targeted to teens so all the recipes will be ones that are easy for beginners.
Target audience: teenagers
1. What similarities are there?
most of them have calligraphy for their writing, all of them include their name and some sort of animated cake or baking equipment, all of them are in a circle. They all look quite elegant and homey.
2. How are their USPs shown?
For the one in the top left, it looks as if it is targeted towards people in their 20s but some of the others are targeted towards older people. Two of them are vegan baking companies.
3. How do they link the slogan and the logo?
These logos don't show the slogan.
Tuesday 16th May 2023
Do Now: 7/9
1. Volkswagen
2. Manchester United?
3. Nike
4. Lidl
5. Costa Coffee
6.
7.
8. H&M
9. Cadbury
Brand Identity
LO: To explore the idea of Brand Identity and apply it to our logo design.
Five words to describe my personality (done by Lauren):
- Loyal
- Caring
-Smart
- Fun
- Interesting
Apple:
- Electronic
- Technology
- Advanced
- Popular
- Smart
Disney:
- happy
- welcoming
- children
- fairy tales
- happily ever after
Coca Cola:
- summer
- refreshing
- cool
- popular
Five words that I want to help form my brand identity:
- fun
- homey
- wholesome
- exciting
- variety
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