Branding

Thursday 11th May 2023 

LO: To explore the concept of branding and to create an effective brand image.

Brand name: Sweet as Sugar

What it does/purpose: provides recipes for teens

USP: Provides baking tips as well as recipes. It is specifically targeted to teens so all the recipes will be ones that are easy for beginners.

Target audience: teenagers

Bakery Logo Design Template, Bakery Logo Vector, (1442840)Vegan Cakes30 bakery logos that are totally sweet - 99designsBaking And Bakery Logos - 787+ Best Baking And Bakery Logo Ideas. Free  Baking And Bakery Logo Maker. | 99designsBaking And Bakery Logos - 787+ Best Baking And Bakery Logo Ideas. Free  Baking And Bakery Logo Maker. | 99designs

1. What similarities are there?

most of them have calligraphy for their writing, all of them include their name and some sort of animated cake or baking equipment, all of them are in a circle. They all look quite elegant and homey.

2. How are their USPs shown?

For the one in the top left, it looks as if it is targeted towards people in their 20s but some of the others are targeted towards older people. Two of them are vegan baking companies.

3. How do they link the slogan and the logo?

These logos don't show the slogan.


Tuesday 16th May 2023


Do Now: 7/9

1. Volkswagen 

2. Manchester United?

3. Nike

4. Lidl

5. Costa Coffee

6. 

7.

8. H&M

9. Cadbury

Brand Identity

LO: To explore the idea of Brand Identity and apply it to our logo design.

Five words to describe my personality (done by Lauren):

- Loyal

- Caring

-Smart

- Fun

- Interesting

Apple:

- Electronic

- Technology

- Advanced

- Popular

- Smart

Disney:

- happy

- welcoming

- children

- fairy tales

- happily ever after

Coca Cola:

- summer

- refreshing 

- cool

- popular

Five words that I want to help form my brand identity:

- fun

- homey

- wholesome

- exciting

- variety


 




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