Mags C1A

 Wednesday 6th September

Introduction to media representations

LO: To explore the concept of representation & stereotypes.

Representation:

- The media offers the audience an interpretation of the world.

- It is a RE PRESENTATION of the events, people and places.

I think that this is a positive representation. This is because the advert calls them super humans which is giving people who have disabilities the same feeling of empowerment everyone else has. They are also all in a strong-looking position which shows us that they are just as strong as anyone else if not stronger despite their disability.

- Strong                 - Determined

- Empowered        - Brave

- Invincible            - Focused

- Confident             - Un-typical

Friday 8th September 2023

Do Now:

How have they used MES to create the stereotypes?

-The slightly askew glasses.

-Has a backpack and holds onto it.

-awkward conversation.

- The shirt tucked in.

- He didn't ask her out, he asked to be lab partners.

-Certain parts of the script reflected the geeky nerdy stereotypes for example when he says he's filming her incase she gets ripped apart by a dark force.

-The clothes look a bit awkward on them.

-The strange coloured jacket over the top of his clothes.

-The fanny pack that one of them has looks nerdy and like something they would get made fun of for.

- The way she walks and the way she holds her arms when she walks looks a bit awkward.

- Podcast is nerdy in a techy way but Phoebe is more the classic nerd.

-He's wearing headphones.

- He's got his phone with him all the time.

- He has a lot of gear.

-He has a microphone.

-He talks about conspiracy theories.

Stereotyped Expectations:

Nanny- Loving, caring, always smiling, wearing a floral dress with an apron, Has a handbag with a LOT of supplies, and female.

Nurse- blue-green dress with an apron around her dress, brown hair in a bun, with a face mask and gloves and female.

Teenager- Hoodie, joggers or leggings, always on their phone, stay in their room all the time, not social, lazy and any gender.

Astronaut- In a spacesuit, helmet, on the moon, obsessed with science, good person and male.

Football Player- In sports kit, name and number on the back, sweaty, holding some sort of sports equipment, earns a lot, athletic and male. 

Opera Fan- posh, wearing ball gowns and suits, lives in a fancy house, has front row seats at the opera, looks down on other people (snobby), old and any gender.

Teacher- smart, suits and dresses, trouser-suits, wearing glasses, loud, boring and any gender.

Tattoo lover- shaved head (covered in tattoos), wears a vest top so all their tattoos are on show, with a beard, strong, angry facial expression, biker and male.

How does this advert challenge stereotypes?

This advert uses the phrase "are you man enough to be a nurse?". Are you man enough often means are you brave enough, and so it is challenging stereotypes by not only saying that men can be nurses, but also by saying that being a nurse is a very challenging job, both emotionally and physically, and it is giving women who have slaved away as nurses for years without any credit some validation and some credit that they haven't been given in the past. Also, all the men in the picture are nurses, and some of them are holding equipment such as an electric guitar, a surf board, climbing gear and golf clubs, so the advert is trying to get across the message that you can be a nurse and it won't make you any less of a man and won't mean you can no longer do these hobbies.

Educating the East End

In this trailer, stereotypes are being challenged at the start of the clip. This is because it shows teenagers as very social and open with each other and the teachers, and the teachers are shown as being nice and friendly to the students. However at the end of the trailer the stereotypes are being reinforced as the teachers are shouting at the students, and the students are seen shouting back and messing around and just generally not behaving. It surprises me that the students are friends with the teachers and that the teachers are friendly with the students. It also surprises me that the students are enjoying themselves at the school. 

pasties

seagulls eating rubbish in the playground

someone coming to school with a surf board

Wednesday 13th September 2023

Representations in Magazines

LO: To explore the representations found in magazines.

Direct address- when the model/person on the magazine cover is looking directly into the camera and therefore looking directly at you.

Star vehicle- the person (who is well known) on the cover.

Cosmopolitan

- It's a magazine including health and money tips. We can see this in the cover lines.

- It's target audience is younger, heterosexual women over the age of eighteen. We can see this because the colour palette includes stereotypical feminine colours.

- There is romance advice which tells us that this is included in the magazine.

- The age of the cover star suggests an age range of late 20s-early 30s

Carrie Underwood is represented as:

- Confident.        - Perfect.

- attractive.          - Healthy.

Cover 1:

- Naturally beautiful

- Laid back

- Normal (stereotypically normal)

-family oriented

-casual clothing

-inexperienced mum

Cover 2:

- Powerful

- Strong

- Talented

- very successful

- elegant

- confident

Cover 3:

- Feminine outfit

- Confident

- Successful 

- modest clothing 

- regal

she is represented as: sweet, caring and someone who appreciates nature.

Wednesday 20th September 2023

Exam Style Magazine Question

LO: To write an effective exam style answer.

- In the GQ magazine Rihanna is represented as dangerous.

- The colour scheme on the cosmopolitan cover are colours often stereotypically feminine whereas the colours used on the GQ cover are stereotypically masculine.

- Feminine clothing which could represent LGBTQ+.

- Mythical theme with snakes in her hair, possibly representing Medusa.

- The star vehicles name is in a different place on the cover.

- Tom Daley is showing off his muscles and his tattoo which is stereotypically a way of showing off his masculinity.

- The clothes he is wearing are not stereotypically worn by men.

- Rihanna is being sexually objectified 

- People associate tattoos with rebelliousness. Rihanna is showing off her tattoo which could represent this.

- Medusa could turn anyone to stone, and people were scared of her, because Rihanna could be representng her, she could be seen as deadly, arrogant, vain, dangerous and someone to be scared of, which aren't stereotypical for the representation of women.

Cosmopolitan

- Stereotypical representation of a gay man

- Stereotypically female topics

- Stereotypically feminine colour palette

- More feminist representation of the modern woman - independent, strong, openly sexual

- Anti-stereotypical topics: jobs, porn.

GQ

- Anti-stereotypical use of female cover star for this magazine

- Sexual objectification of cover star - naked

- negative female representation - snake, medusa, gorgon, turned to stone etc

- Stereotypically 'male' topics: tech, status 'man-moments', 'new man'

- stereotypically muted colour palette

-more updated representation of the modern man (?)

Compare the representation of gender in the Cosmopolitan front cover and the GQ front cover. [25 marks]

In your answer, you must consider:

-The choices the producers have made about how to represent gender.

- How far the representation of gender is similar in the two front covers.

- How far the representation of gender is different in the two front covers.

The two covers represent gender very differently.

Cosmopolitan represents Tom Daley in an anti-stereotypical way. For example, he has been dressed in more feminine clothing both in colour (he is dressed in yellow and pink) and style (the top he is wearing is quite revealing, which is not stereotypical for a man). However, as a gay man, this flamboyant style is more stereotypical. On the other hand, there are more stereotypically masculine representations within the image with the way he is stood (showing off his tattoos and his muscular physique). This may have been done to show the audience that men can be athletic and sporty (the star vehicle is an Olympic swimmer) and still dress in a feminine way.Another way Cosmopolitan represents the cover star in an anti-stereotypical way is through the cover lines. The cover lines focus a lot on feminine topics such as relationships and tips. This is very anti-stereotypical, as you would normally expect a magazine with a man on the front to be targeted at men, however, the cover lines contradict this as they focus on more stereotypically feminine topics. the colour palette also shows that Cosmopolitan represents Tom Daley in an anti-stereotypical way. This is because the colour palette mainly consists of pinks and yellows which are stereotypically feminine colours.

The magazine GQ represents their cover star (Rihanna) in a very negative way. They have done this through making her hair look like snakes. In Greek mythology, Medusa was a gorgon who had snakes in her hair and could turn people to stone just by looking at them. She was like this as punishment for being vain. By making Rihanna look like this, the producers of the magazine may have been trying to show Rihanna as someone who is arrogant and someone to stay away from. Also, she is showing off her tattoo in the picture, which is often associated with rebelliousness which stereotypically isn't normal for a female. Another way GQ represents Rihanna in a negative way is by making her eyes look like a snake. Most people associate snakes with slyness and with manipulation and evil. By making her look like a snake, the producers of the magazine have shown her again as someone to stay away from and someone to dislike and not associate with. Another way the producers present Rihanna in a negative way is by having her be naked in the photoshoot. This presents her in a negative way as it suggests that she is only on the cover to appeal to the male gaze, as GQ is stereotypically a male magazine. Another way we can see that Rihanna is there for the male gaze is through the cover lines. They mostly relate to topics that men would stereotypically be interested in.

Wednesday 27th September 2023

Representation

LO: To create magazine covers showing an understanding of representation

Friday 29th September 2023

Exam style magazine question

LO: To review and improve an effect exam style answer

WWW: you've compared both covers well and included gender stereotypes
EBI: include more specific media terminology in your examples

-Link back to the magazine audience or ideology

Homework:

Find a cover of GQ magazine (please choose one that we haven't used in class). Add it to your page. Underneath, analyse how gender has been represented on that cover.

- Write it in full sentences and mention both the image and the lexis (word choice).

- EXTENSION: add in anything that the cover shows in any other areas of representation (age, ethnicity, disability, sexuality).

Wednesday 4th October 2023

Industry Research

LO: To research companies linked to set products.

Vogue:

- The magazine was launched in 1892 in New York. British Vogue was launched in 1916.

- The original genre was a high society diary until Condé Nast bought the company in 1905, who made it into a women's fashion magazine.

- The original target audience was the social elite.

- In 1909, the target audience was changed from the social elite to women. The creators of the magazine have (over the years) played around a lot with the masthead. It went through many changes until they finally settled on the current design.

- Condé Nast publishes Vogue magazine.

- You can read the magazine online with a Vogue subscription. The app is also free to download, however subscribers get unlimited access.

- Their average circulation (for 2022) was 190,249. Their average readership (for 2022) was 796,000. Vogue claims to have 5.3 million digital subscriptions and a social media following of 14.3 million.

- Vogue is classed as a women's lifestyle magazine.

- Vogue is aimed at ABC1 fashion and style conscious women who are educated, sophisticated and wealthy. Whilst it is traditionally targeted at an older female audience of 30-45-year-olds, you could say this audience has now broadened to appeal to, inspire and empower younger readers too, as well as a much more culturally diverse audience, under the influence of the new editor. 

- Edward Enniful is the editor of Vogue.

Summary of the BRAND image:

British vogue is the authority on fashion, lifestyle, and is a destination for women to learn, be challenged, inspired and empowered. Vogue is a feminist magazine, and they have (for over a century) embraced creativity and craftsmanship. They have many issues that have had many articles on critical issues of the time. Vogue looks to the future with optimism, remains global in its vision, and stands committed to practices that celebrate cultures and preserve our planet for future generations.

GQ:

- The magazine was launched in 1931.

- The original genre was a men's fashion magazine for the clothing trade.

- It was aimed primarily at wholesale buyers and retail sellers/fashion industry insiders.

- Over the years new topics were introduced such as articles that went beyond fashion and established GQ as a male magazine. It used to be called Apparel Arts and then changed to Gentlemen's Quarterly which was then shortened to GQ in 1967.

- Condé Nast publishes GQ.

- GQ is a multi platform company (there is an app you can download, there is also a website and a physical copy).

- The average circulation for 2022 was 85,080. The average readership for 2022 was 212,000.

- The target audience is ABC1 men aged 20-44.

- Funded mainly by magazine sales and advertising.

Summary of the BRAND image:

GQ covers topics such as fashion, watches, fitness and lifestyle. GQ is dedicated to to bringing its multi platform audiences the very best in investigative journalism. GQ has also won over 50 awards for its magazine, website, social media, and video content. They sell themselves as "the greatest magazine around. The men's magazine with an IQ. Whether it's fashion, sport, health, humour, politics or music, GQ covers it all with intelligence and imagination."

Magazine industry definitions:

Circulation- the number of copies of a magazine distributed by the publishing company.

Advertising revenue- the money that a magazine earns from putting paid advertisements in their magazine.

Cover price- the price of the magazine that is displayed on the front cover. How much a magazine is sold for.

Subscription model- when customers pay a recurring fee to keep getting regular copies of the magazine.

Multi-platform- the act of using two or more media platforms at the same time (physical and online).

Readership- how many people regularly read the magazine (on average).

Ideology- a set of beliefs and values shared by a group of people (what a magazine stands for).

Brand identity- the visible elements of a brand that identify and distinguish the brand from others (colour, design, logo). 

Target audience- a specific group the product is aimed at.

Homework:

Find a cover of GQ magazine (please choose one that we haven't used in class). Add it to your page. Underneath, analyse how gender has been represented on that cover.

- Write it in full sentences and mention both the image and the lexis (word choice).

- EXTENSION: add in anything that the cover shows in any other areas of representation (age, ethnicity, disability, sexuality).

On the GQ magazine cover, women are represented in a powerful and dangerous way. We can see this in the colour palette, which consists of red, black and gold. This contributes to the idea of gender being represented as powerful because red is a colour that people often associate danger with, and gold is associated with wealth and success. Another way this cover represents gender as being powerful is through the eye shadow she is wearing, as the black colour could represent danger. However, the style of the star vehicle's outfit contradicts this, as it could be seen as provocative. This is because the shoulder is slightly off, and the straps on the chest are a little revealing. Also, the way her mouth is slightly open could also be seen as provocative, and the red lipstick she is wearing highlights this. Overall, women (on this cover) are being represented in a positive way, not only because certain aspects of it show it as powerful and dangerous, but also because while she is being quite provocative, she is confident in being so. 

Friday 6th October 2023

A

B    Educated, professional, 

      high earners.

C1

                                           

C2

D

E

    

These magazine covers show the brand identity and ideologies by having the star vehicles pose in certain ways. In the third magazine, the cover star is stood with her head held up high, and her hands on her hips, both are ways that people show confidence, one of the things that Vogue want women to feel.  On the second magazine, the cover lines describe Zendaya as an activist and as an "It Girl" which might inspire the readers of Vogue to think about activism. Vogue tries to inspire their readers, and to do this, they use famous and influential people. On the first cover, the star is staring directly into the camera, again showing confidence.

These magazine covers show the brand identity and ideologies by making the cover stars look fashionable and intelligent. In the first cover Tom Holland looks very fashionable because he is wearing a suit and a tie. Also, the cover lines say 'Tom Holland suits up" which shows us that the producers were trying to present him as up to date and trying to show that suits are all the rage. The second cover also shows the cover star (Ryan Gosling) as fashionable but in an anti-stereotypical way. For example he is wearing a pink coat, which is stereotypically a feminine colours. The third cover star looks very intelligent, as he is wearing glasses and a suit with a bow tie. These are stereotypically nerdy/intelligent traits.

Wednesday 11th October 2023

Case Study 1: Raheem Sterling GQ

LO: to explore the context and cover star for case study one. 

Do Now:

1) GQ: Fashionable, intelligent and imaginative.

2) Vogue: Confidence, empowering and creative.

How could we compare these two covers from the previous slide?

We can compare them with how gender is represented in them. In the first one (with David Beckham) he is shot using a mid-shot, whereas in the second one (with Jennifer Lopez) a long shot is used, showing us that GQ attract their target audience by sexually objectifying the women on their covers. It also shows us that when it comes to men, their readers are more interested in how the cover star's upper body looks (muscles, face clothes) whereas when it comes to women, they are more interested in seeing their lower body and their skin. We can also see that GQ promotes misogynistic attitudes in men through these covers. One of the cover lines for the magazine with Jennifer Lopez on the front says "More proof that God is a Man" showing that they are promoting the attitude that says women can't lead. However, on the cover with David Beckham, one of the cover lines says "How one day changed football forever" showing that when it comes to men, GQ's readers are interested in the person's abilities, not just their looks.

How does GQ target its audience? 

GQ targets its audience in two ways: by promoting fashion and lifestyle through their covers with men on the cover, or by sexually objectifying the women on the covers. The first way (fashion and lifestyle) targets the audience as the target audience is adult men who are educated, intelligent and wealthy. These are people who can afford designer clothes, so the magazine appeals to them because they can actually buy the clothes that are "in". The second way (sexually objectifying women) appeals to the target audience because the women on the front of GQ magazines are often without any clothes, or with very revealing clothes. 

How does GQ represent gender?

GQ represent men and women in very different ways. for example, men are often depicted as fashionable and classy, whereas women are often represented as provocative or dangerous. They often show women in a negative way by either dressing them in revealing clothes or not dressing them at all, however men are always fully dressed, often in a suit and tie or just something that looks expensive and elegant. Overall, men are represented positively (in GQ magazine) through classy and fashionable clothing however women are represented in a negative light (in GQ magazine) through either not being dressed at all, or being dressed in revealing clothes. 

Friday 13th October 2023

Typography

- Typography is anything to do with the look of the text (font style, text size, block capitals/lowercase, colour choice, italics/bold).

- Masthead - Using a sans serif font could suggest they are up to date and modern, which could link to their content (the modern man).

- Cover lines - Again using a sans serif font and the letters are in block capitals. This may have been done to link to the masthead and tie the magazine together. The letters being in block capitals is important because block capital letters have masculine connotations (GQ is targeted towards men).

- Star vehicle's name (main cover line) - Using a stylised font (still sans serif) could suggest that they are trying to make it stand out to grab your attention. They may have done this because the cover star is famous and they want their readers to see the name and want to read a magazine with him in it. The font could also link to the brand's ideologies. One of them is creativity, which (because the font is stylised) is shown on this cover.

Colour palette

- Usually three or four colours, sometimes there is an accent colour.

- The colour palette is black, grey and white, with silver as an accent colour.

- Black - the colour black links to suit he's wearing. It ties the cover lines in with the main image.

- White - the colour white is used in the masthead and for the shirt the star vehicle is wearing which is sort of hidden.

- Grey - the colour grey is used as the background colour, and it's kind of dull, potentially to emphasise the accent colour.

- Silver - the colour silver is used as the accent colour, and it's very bright, potentially to grab the readers attention and make them read that text first.

Layout design

- most magazines use a Z or a L-pattern.

- This magazine uses a Z shape however it is not immediately obvious. The cover is quite bare and simplistic, so the Z shape is not very noticeable, however it is the pattern in which we read the few cover lines on the magazine. 

Anchorage text 

- Anchorage is when signs have different meanings so producers will try to direct the audience's interpretation towards a preferred reading of media text by using anchorage. Photographs are often accompanied by captions which are used to fix their meaning.

- "The boundless mind of Chiwetel Ejiofor" is the anchorage text. The producers are trying to direct their audience to think that Chiwetel Eijofor is a very innovative and creative thinker. By saying he has a "boundless mind", they are saying that there is no barrier to his thinking. 

Image

- Medium long shot focuses on his outfit and his facial expression (both are shown in the picture).

- His stance (stood with his hand in his pocket) could show that he is at ease. However, his facial expression and outfit are juxtaposing this.

- His facial expression looks quite thoughtful/serious, linking to the main cover line which describes him as having a "boundless mind". His facial expression could show he is thinking.

- His outfit (he is wearing a suit without a tie with the top button undone) could also show seriousness, however the way he is wearing his shirt juxtaposes this, as the top button is undone. It also makes him seem wealthy, as the suit is a rich black colour and looks quite expensive.

 

Homework:

Find out at least 5 facts about cover star, Raheem Sterling.
Bonus points for any articles you find! 
Our cover was published in August 2019 so focus on his life up until then.

- Raheem Sterling has won 11 trophies - four premier league titles, five league cups, one FA cup and one community shield.

- He was born on the 8th December 1994 in Jamaica

- He began his career at Queens Park Rangers before signing for Liverpool in 2010.

- He plays as a winger and attacking midfielder.

- Sterling is known for his philanthropic work. He actively supports a variety of charity causes, and combats racism and inequality in football.

- He was arrested in 2013.

- He moved to London at the age of five.

- He played for Manchester City. (He now plays for Chelsea).

- In 2016, he was the nation's most expensive player when he was bought by Manchester City.

- In December 2018, whilst playing against Chelsea, Sterling was subjected to racist taunts from Chelsea fans. 

Wednesday 1st November 2023

LO: 

Do now:

- The outfit she is wearing links to the colour palette (which consists of black, white and silver as an accent colour) because she is wearing a white jacket tied around her waist which links to the cover lines and the masthead, a black body suit and the jacket has a silver zip, linking to the silver text.

- The colour silver is used as an accent colour in the main cover line, potentially to grab the readers attention immediately towards the cover line.

- They have used a sans serif font which links to the masthead. It ties the magazine together nicely.

- They have used a liquidated font for the main cover line, again to potentially make you immediately look at it and to make you want to read the magazine. 

 In 2018, when Raheem Sterling was playing a match against Chelsea, he was subjected to racist taunts from Chelsea fans. After this, he felt that he needed to speak out against racism in football, and issued a statement addressing this discrimination, and talked about the discrimination he had undergone as a black footballer. There were laws against discrimination and abuse towards players to try and prevent situations like this from happening, however in a stadium with 50-60,000 people, it is difficult to enforce these laws. This is what sparked his involvement in charities fighting against racism and inequality, which he still actively supports to this day. This was not the first time Sterling was discriminated against in football however, as something similar happened when he was starting out his career as a young black footballer, when instead of fans, the media (a newspaper) discriminated against him. 

Masthead:

-The masthead is in a bold and large sans serif font.

-The colour used is a deep gold, connoting wealth but also religion in the context of the rest of the cover.

- The colour gold is a juxtaposition to the black used for Sterling's wings, already implying there will be binary opposites in this cover.

Cover line (how to wear a broken suit - why it's finally ok to own a belt bag):

- Subverting the stereotype that bags are only for women, now men can own and enjoy them too.

Anchorage text:

Guardian Angel- a multitude of meanings and readings.

1) He is a winger in football, playing on the sides or the wings.

2) He protects other black players from further racial incidents through his campaigning.

3) Has religious connotations - angel, could link to his religion (moral) or saying football is his religion.

Layout:

A-Z pattern design traces the route to the human eye. 

When viewers' eyes move in this pattern, it forms an imaginary Z shape.

Cover lines:

"Westminster has become a living nightmare" Andy Burnham's master plan - appeals to the intelligence of the reader. Discussing current affairs and political storylines. 

all the sizzle from GQ heroes - self promotion of their own event.

74 minutes in the insane, wild, totally nuts life of machine gun Kelly - Current popstar, links to popular culture. Uses an enigma, why is his life totally insane?

Friday 3rd November 2023

Raheem Sterling case study - image

-The wings have connotations of religion (moral or saying football is his religion).

- He is wearing the colour black which a lot of people associate with danger, power and deadly (things). Could relate to how he has fought against racism in football. The colour black could also represent that he has been discriminated against FOR being black, so him wearing the colour could relate to him showing that he is proud of his race and isn't ashamed of it. 

- He has a lot of tattoos which he is showing off. A lot of people associate tattoos with masculinity and something "strong" men have. Raheem Sterling is a football player. Also he was negatively judged for one of his tattoos, so he is showing them off. He also shows his religion through his tattoos (there is a cross).

- Wings could also show that he is the guardian angel of black football players.

- He is showing off his muscles, maybe to show he is strong even though he has been discriminated against for his ethnicity. 

- The wings he is wearing are black, not white when angels are always seen as white,  so he could be representing his ethnicity in religion. The black could also be a comment on how he's often represented in a bad way in the media. 

- The jewellery he is wearing could connote his wealth and status. Also, it could show how good he is at his job, because it shows he earns a lot of money and can afford to buy the jewellery.

- Religious iconography (the wings) that links to the main cover line.

- Body language codes - Raheem Sterling is confident and this is a power pose. Stereotypically masculine. His stance also draws attention to his legs and feet - arguably his most valuable feature.

- Camera angles - slightly below his eye level - connotes power. Could also be looking down on us/ people who are racist. 

Exam question

Explore how this front cover of GQ magazine uses media language to communicate meanings:

- Images

- Text/written language

- layout and design

This front cover of GQ magazine uses media language to communicate multiple different meanings. In the image, Raheem Sterling (RS) is wearing wings, which could be interpreted in many different ways. It could have religious connotations, as Raheem Sterling is Christian however it could also relate to his football career and football being his religion. The religion interpretation of this outfit choice could also relate to the main cover line. Another interpretation of the wings (which does also relate to religion) is that he is an angel, which would be anti stereotypical because the wings are black in colour, and typically angels are seen as white. This could link to his ethnicity and him being proud of it. The black colour of the wings could be seen as him being evil as some people might associate the colour black as the colour the devil wears. This is the opposite of how GQ want their readers to see RS, however the colour of his wings could be interpreted as him having a lot of power and being dangerous to cross. Also, Sterling is wearing all black clothing, which could relate to him being proud of his ethnicity. Lots of people associate the colour black with danger and power which could relate to how he has (and does) fight racism, especially in football. Another way it could be interpreted is how he has been discriminated against for being black so it, again, could be seen as him not being ashamed to show his ethnicity off. Finally, he is wearing a lot of jewellery, which could connote wealth and fame. It could also show off his talent as a professional footballer as it shows he earns a lot of money in his job because he can afford to buy jewellery. His body language in the image could also connote confidence as he is in a power pose. He is also stood in a position that highlights his legs and feet, which are arguably his most valuable features.

The main cover line, "Guardian Angel" could be interpreted in multiple different ways, one of these being that he is the guardian angel of black footballers, as he is known for his work with charities fighting racism in football, and his own active efforts to stop discrimination in his sport. It could also link to his position in football. He plays as a winger, and angels have wings, which could link to the wings he is wearing in the main image. The cover line that says "How Raheem Sterling saved football from itself" could link to how he is fighting racism in football, and how he has made statements in the past against racism towards others and when he has been subjected to racism himself (in 2018 he was subjected to racist taunts from Chelsea fans). It could also link to how he, again, supports charities trying to make football equal and enjoyable for all, players and fans. 

The camera angle used to take the picture of the star vehicle is a low angle shot, which could connote power and strength, but another interpretation could be that he is looking down on the readers of the magazine or people who are racist and have discriminated against people. The colour scheme of the cover is black and gold, which could connote power and wealth, both of which people assume Raheem Sterling has. The colours of the text and the image (black and gold, white and orange) show contrast with the theme of good versus evil, which also relates to the cover star, as he is good, but fights evil (racism and discrimination) in football. 

(25 minutes)

WWW: great points, well supported and linked to context.
EBI: use more accurate terminology and link to GQ audience & ideologies.

Wednesday 8th November 2023

Gender Representation:

- Men are represented as physically strong and powerful. The cover star is showing off his muscles (he is topless) and the stance he is in connotes power. 

- Men are being represented as crazy as there is a cover line that says, "74 minutes in the insane, wild, totally nuts life of Machine Gun Kelly".

- The cover line that lists "GQ Heroes" has two women and two men, which suggests gender equality.

- the camera angle used is lower than eye level which connotes power.

- Representation of men being political, "'Westminster has become a living nightmare' Andy Burnham's Manchester master plans".

- "Why it's finally OK to wear a belt bag" represents men as fashionable. 

Ethnic Representations:

- Raheem Sterling is being represented as physically strong and powerful which is a stereotypical ethnic representation.

- The fact that there is someone who is not white as the cover star is anti stereotypical for the time it is in.

- The cover line that talks about GQ Heroes represents both ethnicity and gender equally and positively, as they are being described as heroes.

How is gender being represented in this cover:

- In this cover, women are being represented as very sexual and provocative and in a negative way, whereas on GQ, women are represented as heroes, and as equal to men.

- The cover line that says, "The remasculation of the American man" suggests that men should become more masculine and are trying to become more masculine.

- The picture of Robert Patterson suggests that men are being represented as sexy/adored by women.

Friday 10th November 2023

Do now:

1) Three words to describe how gender is represented on this cover:traditionally masculine, powerful and equal.

2) I think ethnicity is represented in a diverse way but only on this cover. If we are talking about the whole of GQ front covers, i think there is an unfair imbalance between black cover stars and white cover stars. In 2019, there were only two back star vehicles on the covers of GQ out of twelve covers. In terms of this cover, I think it is quite diverse as there is a black cover star, and the people talked about in the cover line are both white and black. 

Gender representations:

- The choice to represent Sterling topless with his tattoos on show reinforces the stereotype of men as having to be hyper masculine, strong and muscular. 

- The black wings represent him as a supernatural figure suggesting his extraordinary skills on the football pitch.

- His thick silver jewellery reinforces the capitalist ideology that for a man to be thought of as successful you must be wealthy and make a lot of money.

- All the men on the cover are represented as successful in their own field, which conforms to the genre conventions of glossy magazines. 

- For modern men, there is a societal expectation that they must 'have it all' - health, wealth and strength - and the image of Sterling supports this as he epitomises all three.

Ethnic Representations:

- Using a hugely successful black cover star as their dominant image, GQ is presenting a positive role model, someone to aspire to be like. 

- The main cover line reads, 'How Raheem Sterling saved football from itself'. The reader understands this to mean that he is a success on a much grander scale than just the pitch; he is an influencer. This is a more modern representation of ethnicity and counters the old stereotypes as blac men as criminals or lower status.

- Diverse range of ethnicity on the cover (star vehicle and cover lines) is unusual for GQ and lifestyle magazines in general.

Ethnic and gender representations:

- The cover star is John Boyega who is a very successful black actor and film producer. GQ is providing its readers with someone to look up to.

- One of the cover lines read, "John Boyega on standing up, speaking out and being sidelined in Star Wars" is a positive representation of ethnicity as it is a black man speaking out about being discriminated against for being black. By having this cover line, GQ might inspire other people who have been discriminated against for their skin colour to speak up about it.

- There is a cover line that says, "#BlackLivesMatter" which presents ethnicity in a good way as it shows that GQ are supporting the movement against discrimination and against people being killed because of their skin colour. It also shows GQ are up to date as the magazine cover was released after George Floyd's death in 2020, when people were protesting against discrimination in the police.

- Stereotypically male topics are on the cover, business, politics, current affairs.

- The cover star has a very serious look on his face which could link to the main cover line which talks about John Boyega speaking out about being sidelined in Star Wars. This is a very serious topic, and his serious facial expression shows that he takes it very seriously. 

- Having his hood up has connotations of gangs and criminals and he could be trying to challenge this stereotype. The hood is also white and the colour white is often associated with purity and positivity. 

- His representation embodies contemporary notions of masculinity - not overtly hyper masculine, but still powerful, successful and confident.

- Clothing has connotations of success and wealth, whilst being casual - cares about his appearance which ties in with GQ's image.

- Cover subverts outdated and typically negative media representations of minority ethnic groups.

Homework:

On the GQ cover, men are being represented as powerful and very stereotypically masculine. This is shown in multiple different ways. For example, the camera angle being used is a low angle shot. This angle connotes power. However, another interpretation could be that Raheem Sterling is looking down on the readers of the magazine. Another way this is shown is through his outfit. He is shirtless, which shows off his tattoos which are considered stereotypically masculine. Also, this outfit choice shows his muscles, and being physically fit is also considered something stereotypically that men should be. Men are also being represented as slightly crazy, as there is is cover line that says, "74 minutes in the insane, totally nuts life of Machine Gun Kelly". This shows that men are being represented in this way as Machine Gun Kelly is a very popular male American rapper and singer-songwriter. It is not just men being represented on this cover. Men and women are being represented equally on this cover. There is a cover line that says, "Gwendoline Christie, Ricky Gervais, Adwoa Aboah & Michael Wolff! All the sizzle from GQ heroes". This shows men and women are being represented equally because two of these 'GQ heroes' are women, and two are men. This is very unusual for a magazine with men as their target audience, as it doesn't link into their brand ideologies. Usually, if there are women in the GQ magazines it is so that they can be sexually objectified by the male readers of the magazine. It is very unusual for women to be in the magazine because of something other than a good thing like being a 'GQ Hero'.

On the Details magazine, men are being represented as sexy and provocative. This can be seen in the image. His facial expression is very provocative, which is unusual for a man as it is usually women being represented in this way, and he looks as if he wants to attract women with his look. He has a very rugged look and the camera is at eye level, which emphasises this as it looks as though he is looking at the readers, which is unusual as this is a magazine whose target audience is men, so instead of him looking at the readers in a provocative way, it could be that he is providing an example of what Details producers think a man should be like. A cover line that proves this is the one that says, "The remasculation of the american man". Details producers are saying that men should be masculine, as emasculated means a man who is deprived of his male role or identity, so remasculation is Details magazine saying men need to regain that male identity and become more masculine. Women are also being represented in this magazine, however in a negative way. They are being sexually objectified. This can be seen in the image, as the woman who is in it is touching Robert Pattinson in a very sexual provocative way, and his facial expression looks like he is clearly enjoying it. The woman is also putting her leg over his shoulder, and the star vehicle is holding her leg, making it appear like he is almost willing/making her stay there for his benefit and happiness. However she is also tousling his hair, which could also represent women in a negative way, as this is her choice, and it is making her look like she is also very provocative, but not in good way. Men and women are not represented equally on this cover.

In some ways, these covers are similar. For example, on both the cover stars are being represented as very masculine. Robert Pattinson however is being represented as masculine in a sexy way, whereas Raheem Sterling is being represented as masculine in a powerful way. Another way these covers are similar is the fact that even though there are male cover stars, females are also represented on the covers. However, the way in which they are being represented is very different. On the GQ cover, women are being represented as equal to men and in a positive light, however the Details magazine represent women in a very negative way. They are represented as objects and as something that is only there for male pleasure, or another interpretation could be that the woman in the cover is very provocative and is enjoying being sexual towards the cover star. Overall, the GQ and Details magazines represent gender very differently.

Wednesday 15th November 2023

Case Study 2: Malala Yousafzai VOGUE

LO: To explore the context and cover star for case study 2.

Do Now:

- Vogue is a woman's lifestyle magazine.

- Their target audience are women in their 20s to 40s.

- Vogue is published by Condè Nast.

- It is also a fashion magazine.

- It is multi platform.

Vogue:

- The magazine was launched in 1892 in New York. British Vogue was launched in 1916.

- The original genre was a high society diary until Condé Nast bought the company in 1905, who made it into a women's fashion magazine.

- The original target audience was the social elite.

- In 1909, the target audience was changed from the social elite to women. The creators of the magazine have (over the years) played around a lot with the masthead. It went through many changes until they finally settled on the current design.

- Condé Nast publishes Vogue magazine.

- You can read the magazine online with a Vogue subscription. The app is also free to download, however subscribers get unlimited access.

- Their average circulation (for 2022) was 190,249. Their average readership (for 2022) was 796,000. Vogue claims to have 5.3 million digital subscriptions and a social media following of 14.3 million.

- Vogue is classed as a women's lifestyle magazine.

- Vogue is aimed at ABC1 fashion and style conscious women who are educated, sophisticated and wealthy. Whilst it is traditionally targeted at an older female audience of 30-45-year-olds, you could say this audience has now broadened to appeal to, inspire and empower younger readers too, as well as a much more culturally diverse audience, under the influence of the new editor. 

- Edward Enniful is the editor of Vogue and made some important changes to content and representations featured in the magazine.

Summary of the BRAND image:

British vogue is the authority on fashion, lifestyle, and is a destination for women to learn, be challenged, inspired and empowered. Vogue is a feminist magazine, and they have (for over a century) embraced creativity and craftsmanship. They have many issues that have had many articles on critical issues of the time. Vogue looks to the future with optimism, remains global in its vision, and stands committed to practices that celebrate cultures and preserve our planet for future generations.

VOGUE Audience

- Vogue is aimed at ABC1 fashion and style conscious women who are educated sophisticated and wealthy.

- Whilst it traditionally targeted an older female audience of 30-45-year-olds, you could say that this audience has now broadened to appeal to, inspire and empower younger readers too, as well as a much more culturally diverse audience., under the influence of the new editor.

- To appeal to advertisers, Vogue emphasises the wealth and status of its ABC1 readership who spend an average of 8,000 pounds a year on fashion and over a thousand pounds a year on cosmetics.

VOGUE Context

- Vogue is a mainstream magazine, so it uses the typical codes and conventions of print to construct the front cover. Over a long period of time, Vogue has also acquired its own unique house style so that it's brand identity is instantly recognisable. 

- Historically, black and asian models were not featured as cover stars and were very under represented.

- Conde Nast would have deliberately addressed this when they appointed Edward Enniful as editor in 2017, not only the first man to do it, but also the first black person. Since then, Vogue have celebrated diversity on their covers.

- In April 2018, British Vogue's covers featured a group of models of all colours, ages and sizes, and included their first model to wear a hijab as a symbol of her religion.

VOGUE comparisons

- Vogue use their cover stars to target their audience. By using Harry Styles (who a lot of younger women find attractive) they appeal to their target audience, By using Rihanna Vogue appeals to their target audience because a lot of young women enjoy and know her and her music.

- By using Harry Styles on their cover, Vogue are being gender inclusive, as they mostly have female cover stars.

- The rings and outfit he is wearing connote wealth and status.

- Far more inclusive than they were in the past both in gender and ethnicity. Vogue are becoming far more progressive in their thinking.

Malala Yousafzai facts

- She was shot in the head in 2012 for opposing Taliban restrictions on girls going to school.

- She is an international symbol of the fight for girl's education.

- She is from Pakistan, but was flown to the UK for medical treatment after being shot by the Taliban.

- She won the Nobel peace Prize when she was just 17. She was the youngest person to ever receive this.

- She graduated from Oxford University with a philosophy, politics and economics degree.

Friday 17th November 2023

Malala Yousafzai 

Malala is woman and girl's rights activist, mostly in education. In 2012, in her home country of Pakistan, she was shot in the head for going to school, opposing Taliban restrictions on girls going to school and becoming educated. She was flown to the UK for medical treatment, and recovered well. She is now 26 years old, and she opened the Malala Fund with her father, which supports girls right to education. After her recovery, she received  the Nobel Peace Prize when she was just 17. She was the youngest person ever to receive this. She graduated from Oxford University with a degree in philosophy, politics and economics degree. 

As a female education activist of Pakistani origin, Malala seems like an unlikely cover model for the fashion bible. the editor explains their choice: she is an inspirational figure who has achieved so much, against all odds, at such a young age.

In the introduction to the issue, Enninful writes "When it comes to the people I admire, Malala Yousafzai is right at the top. At 23, the world's most famous university graduate has already lived so many lives. Activist, author, tireless campaigner for girls' education, daughter, sister, student and designer."

Masthead:

- The same classic Didot font has been used for the VOGUE masthead since the 1950s. It is now better known as the Vogue font.

- in our case study cover, the masthead is laid over the forehead of the cover model, Malala. Perhaps she is an unlikely cover model for a fashion magazine, but this effect immediately anchors her as a Vogue star, in combination with her caption: 'Survivor, Activist, legend'.

- The use of the same silver-grey colour for this caption and the Vogue masthead links and reinforces that message: Malala is a Vogue role model.

Main Image:

- The direct address suggests she is confident.

- The camera angle being use is a medium close up which is unusual for a Vogue cover, as they usually use a long shot. The fact that they are using a medium long shot shows she is on the magazine for her as a person not for her physical appearance.

- She is wearing a headscarf, which represents her Pakistani origins and her religion (she is Muslim). This links back to her history.

- the colour of the whole cover, including her outfit is red which could connote power. This could relate to her past, when she was brave and stood up to the injustice in her home country. It could also relate to how she is now an advocate for girls right to education. The colour could also represent the pain she has gone through, and how much she has been through and done to get to the point she is at now.

- She is at a level angle with us: we are invited to get closer to her, to identify with her, bust also admire her and look up to her as a role model, a legend even.

Anchorage:

- The main cover line, the caption of Malala's own name, is the brightest text on the page.

- The white clearly contrasts with the red background celebrating her name and her status. Malala's name and her importance is highlighted and framed by the italicised text: "The extraordinary life of" in white and "survivor, activist, legend" in silver this offers a measured sense of symmetry with the masthead at the top.

Layout:

- Layout is the z shape which follows a traditional layout.

Cover lines:

- The cover line that says "Vogue's guide to summer beauty" is very stereotypical for Vogue, as they are a fashion and beauty magazine. the cover line sits on a red background, just above Malala's shoulder, it doesn't need to say any more, but it does help to balance out the layout with the design of the left-hand side cover lines. 

- The cover lines on the left hand side all follow the same chic minimalistic design, a black uppercase headline with an italicised subheading in white to draw the reader into what is more familiar territory for women's lifestyle magazines: fashion, romance, celebrities.

- The use of alliterative language in rhetorical device that tells us that Vogue is an authority on the subject.

The cover line "fighting talk" broadens the reader's appeal from fashion fans of the model Jourdan Dunn to sporting fans of the champion boxer Anthony Joshua.

Wednesday 22nd November 2023

Vogue case study

LO: To explore the representation in case study one. 

Vogue has far more diversity in age, gender, ethnicity and body size across the board. 

Ethnic representation:

- The cover star is wearing a headscarf, representing her religion. She is a very prominent and famous activist, so her wearing it represents ethnicity in a positive light as she is a person that people look up to and admire, and she is wearing a headscarf to represent her background and religion.

- There is a cover line that talks about Jourdan Dunn, who is a very famous black English fashion model. This shows diversity.

- Anthony Joshua is also mentioned in the cover lines, who is a famous black boxer, which again shows diversity as both black people and people who are muslim are being represented on this cover. 

- the stereotype of muslim women is that they are timid and conservative, however Malala challenges this as the direct address being used, and her smile both connote confidence. 

Gender representations:

- Vogue's target audience is women, so 'being female' is represented as something powerful, as the cover star is Malala, who is a very powerful activist. Being female is also represented as beauty, as the English fashion model Jourdan Dunn is mentioned on this page. Also, there is a cover line that talks about beauty.

- According to the cover lines, females like to see things to do with beauty, fashion and love, but famous boxer Anthony Joshua is mentioned on the cover, so they appeal to all of their readers. They are steering away from the stereotypes that say women are only interested in beauty and clothes by talking about a boxer, but they do still appeal to those who are interested in fashion and keeping up to date with modern beauty standards.

- These are positive representations as they are appealing to everyone's interests. 

- men are also represented on the cover as Antony Joshua, who is a famous black boxer is mentioned, so it appeals to all of their readers interest. 

- Malala: looks very feminine- flowing silk headress, jewellery and makeup.

- Classy and sophisticated (cover image and colour palette).

- Fighting Talk cover line: challenges stereotypes as shows women being strong, interested in stereotypically male sports, empowering.

- 'survivor': anti-stereotypical as she is not shown as the victim, she is shown as a survivor.

- Malala anchorage: depicts strong, powerful, confident woman.

Explain how both ethnicity and gender have been represented on this cover.

- Make sure you give specific examples to support your ideas.

- Use correct terminology.

On this cover, ethnicity is being represented in a positive way. The cover star, Malala, is wearing a headscarf, which represents her religion (she is muslim). She is a very prominent and powerful activist, so her wearing it shows her religion in a positive light because she is admired across the world. Also, muslim women are often stereotyped as being very timid and conservative, and in this cover is is challenging this stereotype, as the direct address of her looking straight into the camera (and it therefore makes it look like she is looking at the readers of the magazine) and her small smile both connote confidence. They are also representing ethnicity as very powerful and strong. This is because Anthony Joshua is mentioned in one of the cover lines. He is a very famous black boxer, which shows ethnicity is being represented as strong as he is very strong. There is also a cover line that says 'fighting talk', and Jourdan Dunn (a black fashion model) and Anthony Joshua are both mentioned underneath it, which shows power. 

Friday 24th November 2023

Case Study 2 - Vogue

LO: To compare representations in magazine covers.

Do Now:

Gender is being represented (on the Malala Vogue cover) as: Females are represented as powerful, beautiful and confident. Inspiring, undaunted, brave, influential.

Similarities:

- The colour palette: they both use the colour red to connote power and confidence.

- They are both using direct address which connotes confidence.

- Both of the covers have the stars name as the anchorage text, which could show that they want their name's highlighted to show their importance.

- Both are represented as feminine through their clothes and the silky fabric they are both wearing. The silk also has connotations of wealth and luxury.

- The cover lines in both include typically 'female' topics.

- Include non stereotypical cover lines showing women as strong and powerful.

- Both are strong women from ethnic minorities.

Differences

- The Malala cover is using a mid shot, whereas the Lizzo cover is using a long shot, to highlight the different body types on each. On the Malala cover, it focuses on her face and her religion, whereas on the Lizzo cover, it focuses also on her face, but also on her body, and on body positivity, as she looks very proud and confident in her own body.

- Some of the cover lines on the Lizzo magazine talk about politics which ties into the cover line underneath the anchorage text, perhaps representing females as political and knowledgeable. It also challenges the  stereotype that says women aren't interested in political things and voting.

- On the Lizzo cover, her hands are in a position to draw the reader's attention to the masthead, potentially to show that Vogue are trying to make their readers look and see that they are up to date and modern with body positivity. Malala's hands draw the attention to her face, showing that she is the main thing to focus on. (Lizzo's hands could also be drawing attention to her face, potentially to say look at her face not her body).

- Lizzo's portrayal is far more glamorous.

- Different fonts:

Malala ----> serif (serious).

Lizzo ---> sans serif (modern).

Homework:

Explore how this front cover of Vogue magazine uses media language to communicate meanings:

• images
• text/written language
• layout and design   

One of the ways the front cover of Vogue magazine uses media language to convey meanings is through the camera angle. a mid shot is being used, which makes it so we are on eye level with the cover star (Malala). This may have been shot like this to convey confidence, as not only is the camera at eye level, but she is also using direct address which connotes both power and confidence. Also, because the camera angle makes it so we can only see her top half and her face, it shows that we should focus on her face and who she is, not her body, which is anti-stereotypical for Vogue, as they usually use long shots, to show the model's whole body and make you focus on their body. The position of her hands also bring the attention to her face and her personality (she has a small smile on her face which connotes kindness). Another way they use media language to convey meanings is through the colour palette. The colours consist of red and black, which both connote power and deadliness. The fact that she is wearing all red could link to her past, when she stood up to the injustice she faced. She is also wearing a hijab, which links to her Pakistani origins and her religion (she is Muslim). 

Another way the Vogue magazine cover uses media language to convey meanings is through the cover lines. One of these says, "Fighting talk" which challenges the stereotype that says women don't care about fighting and sports. It also implies that women can fight too, as the cover line has the name "Jourdan Dunn" beneath it, and the star vehicle is also a women. It could also be talking about having a voice and fighting for what you believe in, as it says "talk" and Malala (the cover star) stood up for women in her country, and she is a well known female education activist. Another cover line says, "Jourdan Dunn meets Anthony Joshua". This could imply that Vogue are trying to appeal to all their readers interests. This is because Jourdan Dunn is a very famous English fashion model, which appeals to the readers who enjoy fashion and beauty. It is also very stereotypical for Vogue, as they are a women's fashion and lifestyle magazine. However, the cover line also mentions Anthony Joshua, who is a famous boxer, which appeals to those interested in sports, which challenges the stereotype that says women can't enjoy sports and fighting. It is also anti-stereotypical for Vogue as they usually talk about fashion, as there is a cover line that says, "Vogue's guide to summer beauty".

The anchorage text also conveys meanings. This is because the anchorage text is the cover star's name (Malala). It is also the biggest text on the page other than the masthead. This implies that the star vehicle is the most important thing on the cover, over anything else. Also, the text attached to "Malala" says, "the extraordinary life", which reinforces that she is on the cover for all the good things she has done rather than for her looks and her body. Finally, the text underneath the anchorage says, "Survivor, activist, legend." The word "survivor" shows that she is not thought of as a victim, even though something traumatic happened to her. She is seen as a survivor. The word "activist" talks about her life after her injury, which also doesn't define her as a victim, but instead as someone who has done a lot of good and someone who stands up for what is right. The word, "legend" implies that she has gone such a long way since her injury and she is not letting it hold her back. It shows the amount of good work she has done since it. It also implies that she is now legendary for her humanitarian work.

(35 minutes) 

Wednesday 29th November 2023

Case Study 2

LO: To practice comparing representations in two covers.

Do Now:

3 words to describe how gender is represented on the Elle cover:

- Females ---> confident.

- Females ---> beauty orientated.

- Females ---> Powerful.

Similarities:

- Women are being represented as confident on both covers.

- Both of the cover stars names are quite prominent on the cover, showing that the cover stars are the most important thing on that cover.

- They both talk about fashion and beauty, which is stereotypical for women, as they are both women's lifestyle magazines.

Differences:

-The camera shots are different. The Malala one focuses more on her face, whereas the Kim Kardashian one focuses more on her body.

- Kim Kardashian is being represented in a stereotypical way for women, as she is in a short dress. However, she is also represented as confident in that outfit. Malala is represented in an anti stereotypical way for women, as her whole body is covered apart from her face. She looks very conservative, however she also looks very confident in her outfit. 

The two magazine covers are both similar and different in terms of representations of women. However, overall there are more similarities than differences on these covers. 

One way these magazine covers represent women in a similar way is through imagery. On the Elle cover, the cover star (Kim Kardashian) is stood in a way that makes her seem very confident. This is because she is stood up straight, with her hand on her leg, which has connotations of both power and confidence. Her make up is also very strong, which could also show confidence, as she is willing to be bold with her outfit. and make up choices. She is also shown as confident through her outfit. She is wearing quite a short skirt,  however she is confident in her body and her dress. The Vogue magazine also represents women as confident, but in a very different way. The cover star (Malala) is also represented as confident, but in a more conservative way. This is because her outfit covers her whole body and part of her hair, apart from her face, however she is using direct address, which connotes confidence, as well as her small smile. This is anti stereotypical for Vogue, however, as their models are usually in quite revealing outfits, and a long shot is usually used, however for Malala's cover, a mid shot is being used, telling us to focus on her face and not her body, whereas the Elle cover is using a long shot, telling us we should focus on her pose and her body. Women are being represented as confident on both covers, but these representations have been constructed in very different way.

Another way women are represented similarly on these covers is through the use of lexis. On the Vogue cover, Malala is described as a "survivor" which is anti stereotypical for women, as they are usually talked about as victims, whereas this cover gives the star vehicle some validation, and some recognition as someone who went through something but came out of it the other side and is now living her life. There are also words on the cover that have a semantic field of stereotypically 'feminine' subjects, such as, "shape" "love" "beauty" and "talk". This is stereotypical for a vogue magazine cover, as they are a women's fashion and lifestyle magazine, so they are reinforcing the stereotype that says women are only interested in fashion and beauty. This links in with the magazine's genre, as Vogue is a fashion magazine. Similarly, on the Elle cover, there is also a semantic field of fashion and beauty, as there are words included like, "fashion" "high street" "foundation" and "wear". This is stereotypical for a women's magazine, as, like Vogue, it reinforces the stereotype that says women cannot be interested in sports or politics. Women are being represented as beauty and fashion oriented on both covers.

 One way women are also represented in different ways on these covers through the cover lines. On the Vogue magazine cover, there is a cover line that says, "Fighting talk: Jourdan Dunn meets Anthony Joshua". This cover line is anti stereotypical, as it talks about fighting, which isn't something that is usually associated with women and women's magazines. Here, Vogue are appealing to all their readers, as the cover line also mentions Jourdan Dunn, who is an English fashion  model, which appeals to those readers who are interested in fashion and beauty and being 'in' with the current fashion. However, the cover line also mentions Anthony Joshua, who is a boxer, which appeals to those readers who do enjoy fighting and sports. In the Vogue magazine cover, women are represented as interested in not only fashion, but also sports, and current affairs. This links to Vogue's brand ideology, as they are a feminist magazine, and here they are standing up for a woman's right to be interested in whatever they want to be. It also links into the magazine's genre, as they are a women's fashion and lifestyle magazine, and their cover lines talk about fashion, so it links into both of these things.On the Elle cover, there is a cover line that says, "Fashion's new minimal how to wear winter's coolest trend". This is very stereotypical for a women's magazine as it talks about how to wear certain clothes. The Elle cover represents women as only being interested in fashion and how they look. The cover is reinforcing the stereotype that says women can only enjoy beauty, and fashion. Women are being represented very differently on these covers.

One way women are represented on these covers is through the colour palette. On the Vogue magazine, the colour palette consists of red, black and silver, which is anti stereotypical for a women's magazine cover as red connotes anger and power, emotions that are usually associated with men, not women. On the Elle cover, the colour palette consists of white with pink accent colours, which is stereotypical for a woman's magazine cover, as pink is a colour that is associated with women liking it. Also, the white connotes a modern feeling, which is also stereotypical for a women's magazine cover.

Overall, women are being represented in a similar way throughout the covers, however these interpretations are constructed in very different ways.

(NOT FINISHED)

VOGUE EXAM COMPARISON Q
21/25
Excellent work!
WWW: detailed and appropriate analysis of both products with accurate terminology
EBI: I'm not sure if you finished? Try linking these representations to the genre or ideology of the magazine.